This was reported a few days ago on dotcom scoop
Over the last eight months, more companies have gone out of business faster than anyone anticipated.
Why? Because banner ads don't work. Now the big media companies are starting to realize this and are coming up with evil solutions to fix the sagging click-through rates.
Recently, Real Media has begun streaming audio in with their banner ads, so when you load up a page, the banner will start spewing out reasons for you to click it.
Sounds awful, huh? But it works. With a network average of %0.45 click-through rate (that's.45 clicks per 1000 banners displayed) advertisers are running for the hills.
The audio ads are getting over a %5.00 CTR. So, look for even more annoying and intrusive ads coming your way soon.
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This was reported a few days ago on dotcom scoop Over the last eight months, more companies have gone out of business faster than anyone anticipated. Why? Because banner ads don't work. Now the big media companies are starting to realize this and are coming up with evil solutions to fix the sagging click-through rates. Recently, Real Media has begun streaming audio in with their banner ads, so when you load up a page, the banner will start spewing out reasons for you to click it. Sounds awful, huh? But it works. With a network average of %0.45 click-through rate (that's .45 clicks per 1000 banners displayed) advertisers are running for the hills.
The audio ads are getting over a %5.00 CTR. So, look for even more annoying and intrusive ads coming your way soon.