I have over 20 apps in the App Store and I have never felt that the review process is oppressive. It may be a tiny bit frustrating. But they do need to check the apps for abusive features and to ensure good design quality. What sucks is the App Store user review mechanism, which is totally inferior to what's on Amazon, Newegg or 100's of other websites, and the search mechanism.
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I have over 20 apps in the App Store and I have never felt that the review process is oppressive. It may be a tiny bit frustrating. But they do need to check the apps for abusive features and to ensure good design quality. What sucks is the App Store user review mechanism, which is totally inferior to what's on Amazon, Newegg or 100's of other websites, and the search mechanism.