So if I've read this correctly, Google won't write an App for WP because there isn't a high enough market share to profit from their app on those devices. However, one of their complaints is that ads are being blocked on the MS supplied app. Does this complaint mean there's actually enough profit for them to care?
Disclaimer: I have no love for either of these companies. If I started ranting about MS as well, this post would never end.
(Anecdotal, so YMMV) Most ads agencies pay those who show their ads on two metrics: a click based vector and an impression vector. Clicks are fairly intuitive. For every click, you are paid the "Cost per Click" rate. If you see an ad for Joe's Hambergers while browsing your favorite site, you may remember it the next time you're looking for some good eats, even if you didn't click on the link. The ad is still effective and this is where impressions come into play. The impressions rate is meant to fill in the gap for those of us that see the ads but don't click. While I haven't seen as much revenue from impressions as from clicks (differing rates, search for eCPM for more info), for a highly trafficked ads space, impressions can yield hundreds of thousands of dollars annually.
That said, I do run adblock, but I have donated money to a couple favorite sites via paypal. I wish all site had this option.
Not to blow this too far out of proportion, but you specifically mention that the information is published. I can't claim any knowledge as to how FB manages their data, but I find it a stretch to believe that they would delete this association in their databases.
What's to keep them from turning these unpublished associations over to the government, advertising companies, or other undesirables?
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So if I've read this correctly, Google won't write an App for WP because there isn't a high enough market share to profit from their app on those devices. However, one of their complaints is that ads are being blocked on the MS supplied app. Does this complaint mean there's actually enough profit for them to care?
Disclaimer: I have no love for either of these companies. If I started ranting about MS as well, this post would never end.
This. It's the one of the concepts discussed not too long ago about Yellow Pages in Seattle
(Anecdotal, so YMMV) Most ads agencies pay those who show their ads on two metrics: a click based vector and an impression vector. Clicks are fairly intuitive. For every click, you are paid the "Cost per Click" rate. If you see an ad for Joe's Hambergers while browsing your favorite site, you may remember it the next time you're looking for some good eats, even if you didn't click on the link. The ad is still effective and this is where impressions come into play. The impressions rate is meant to fill in the gap for those of us that see the ads but don't click. While I haven't seen as much revenue from impressions as from clicks (differing rates, search for eCPM for more info), for a highly trafficked ads space, impressions can yield hundreds of thousands of dollars annually.
That said, I do run adblock, but I have donated money to a couple favorite sites via paypal. I wish all site had this option.
Not to blow this too far out of proportion, but you specifically mention that the information is published. I can't claim any knowledge as to how FB manages their data, but I find it a stretch to believe that they would delete this association in their databases. What's to keep them from turning these unpublished associations over to the government, advertising companies, or other undesirables?