Rather than take legal action against the competition aren't you supposed to provide a better service and let the market decide? While you can't compete with free on price you can certainly provide a better, more user friendly service. It often feels like film companies are scared to let people see their films. That it's preferable to have them sit on a shelf unwatched than risk someone seeing them without having paid enough for the privilege. Netflix and lovefilm (in the UK) only seem to have films which have been out for several years and are tied to silverlight, which is like using software from the previous century. The industry could do so much more to encourage legal consumption, but I suppose this way must be cheaper for them.
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Rather than take legal action against the competition aren't you supposed to provide a better service and let the market decide? While you can't compete with free on price you can certainly provide a better, more user friendly service. It often feels like film companies are scared to let people see their films. That it's preferable to have them sit on a shelf unwatched than risk someone seeing them without having paid enough for the privilege. Netflix and lovefilm (in the UK) only seem to have films which have been out for several years and are tied to silverlight, which is like using software from the previous century. The industry could do so much more to encourage legal consumption, but I suppose this way must be cheaper for them.