The Net has exposed me to ideas I've never heard of, and then lets me quickly
research anything that seems interesting; that's what "surfing" is all about.
Links and search engines are true serendipity generators.
Traditional media, on the other hand, has fragmented over the last twenty-five years;
special-interest cable channels and magazines, plus demographically-targeted
radio stations, let people stay with what they are comfortable with. Web sites,
though narrowly targeted, can quickly take you where you never expected to be;
it's the six degrees of separation idea.
Sunstein is right that relying just on "Where do you want to go today?" won't get
you very far in the end -- sometimes you need to go to places you never thought
you wanted to visit -- but the Net clearly helps this, not hinders it.
The Net has exposed me to ideas I've never heard of, and then lets me quickly research anything that seems interesting; that's what "surfing" is all about. Links and search engines are true serendipity generators.
Traditional media, on the other hand, has fragmented over the last twenty-five years; special-interest cable channels and magazines, plus demographically-targeted radio stations, let people stay with what they are comfortable with. Web sites, though narrowly targeted, can quickly take you where you never expected to be; it's the six degrees of separation idea.
Sunstein is right that relying just on "Where do you want to go today?" won't get you very far in the end -- sometimes you need to go to places you never thought you wanted to visit -- but the Net clearly helps this, not hinders it.