Publish or perish. As an academic your worth is measured (among other things) by the number of publications. In an effort to keep up the stream of publications out of one's lab, people agree to anything the publishers demand.
Of course one could also negotiate less onerous terms, but that is hard when the publisher prints my paper with absolutely no (publishing-related) cost to me.
Slashdot Mirror
His math works out, averaged over a year:
500e18 J/(356*24*3600 s) = 15.85e12 W
Publish or perish. As an academic your worth is measured (among other things) by the number of publications. In an effort to keep up the stream of publications out of one's lab, people agree to anything the publishers demand.
Of course one could also negotiate less onerous terms, but that is hard when the publisher prints my paper with absolutely no (publishing-related) cost to me.