"The Fortune 1,000 prefers CORBA 2-to-1 over COM"-- Forrester Research, July 1999, "Internet Middleware", by Eric G. Brown (ebrown@forrester.com), Ted Schadler, Amanda J. Ciardelli, Ben Worthen, Stephanie Smith
Wanna see more, buy the report. Now where's your proof?
That's how it works in PR. You find someone who says something nice about your product and you promote the heck out of it.
At the drop of a hat, I can quote analyst reports that promote my company's message. It doesn't mean I had anything to do with funding those reports but if they're saying what I want, then I'll shout it from the rooftops.
I do have to admit this whole thing does look a bit dicey because the ad didn't look like it was financed by MS- the public perception was that the ad was placed by the Independent Institute, which was misleading. But if the document really was initiated and signed independent of MS, then the way it was promoted has nothing to do with the document's message.
(And I will point out that I don't agree with that message, so don't go attacking me for thinking anti-trust suits are bad for consumers.)
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"The Fortune 1,000 prefers CORBA 2-to-1 over COM"-- Forrester Research, July 1999, "Internet Middleware", by Eric G. Brown (ebrown@forrester.com), Ted Schadler, Amanda J. Ciardelli, Ben Worthen, Stephanie Smith
Wanna see more, buy the report. Now where's your proof?
That's how it works in PR. You find someone who says something nice about your product and you promote the heck out of it.
At the drop of a hat, I can quote analyst reports that promote my company's message. It doesn't mean I had anything to do with funding those reports but if they're saying what I want, then I'll shout it from the rooftops.
I do have to admit this whole thing does look a bit dicey because the ad didn't look like it was financed by MS- the public perception was that the ad was placed by the Independent Institute, which was misleading. But if the document really was initiated and signed independent of MS, then the way it was promoted has nothing to do with the document's message.
(And I will point out that I don't agree with that message, so don't go attacking me for thinking anti-trust suits are bad for consumers.)