I don't think he proved that television advertising had an effect on him only that possibly advertising in general has had an effect on him. It could have been billboards, delivery trucks, babe posters in the liquor store, etc. Probably a combination of them all.
The portion of his brand awareness due to television commercials can't be quantified. This whole topic is only about TV advertising and you can't assume the sole source of his brand awareness is from TV.
Slashdot Mirror
Others have posted links to many periodic tables but this one in particular I think is very good, and a useful learning tool for those who are very visual learners (2 variations of the same thing, the second is a program that can be purchased):e .html
http://chemlab.pc.maricopa.edu/periodic/stowetabl
http://www.qivx.com/ispt/ptw_qn.php
I don't think he proved that television advertising had an effect on him only that possibly advertising in general has had an effect on him. It could have been billboards, delivery trucks, babe posters in the liquor store, etc. Probably a combination of them all.
The portion of his brand awareness due to television commercials can't be quantified. This whole topic is only about TV advertising and you can't assume the sole source of his brand awareness is from TV.