Trying to lure the customer back after you've lost the bid sounds like bad business advice to me. If I were the ignorant customer, I would figure you were throwing a tantrum and would think much less of your company.
The solution? Emphasize security in all of your future bids. Provide some sort of security guarantee, something that your competitors can't or won't do. You might even go so far as to list known vulnerabilities of competitor's systems (without going into too much detail). Make sure the customer knows exactly why your services cost more than everyone else's. In other words, position yourself as the Ferrari vs. the Pinto with a "you get what you pay for" attitude. Sure, you'll lose bids to cheap customers but are those the customers you want to keep? Would you like to be known as the Wal-Mart of your profession?
You may also consider sending a "Thank you for allowing us to bid" type of a notice to the lost client, along with a brochure that positions itself as "looking out for your (the client's) best interests." Fill it with difficult questions the client should ask of his new provider. Hand the same brochure out to future prospective clients. Eventually, smart clients will see the light. As for those who do not - just let them go.
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Trying to lure the customer back after you've lost the bid sounds like bad business advice to me. If I were the ignorant customer, I would figure you were throwing a tantrum and would think much less of your company.
The solution? Emphasize security in all of your future bids. Provide some sort of security guarantee, something that your competitors can't or won't do. You might even go so far as to list known vulnerabilities of competitor's systems (without going into too much detail). Make sure the customer knows exactly why your services cost more than everyone else's. In other words, position yourself as the Ferrari vs. the Pinto with a "you get what you pay for" attitude. Sure, you'll lose bids to cheap customers but are those the customers you want to keep? Would you like to be known as the Wal-Mart of your profession?
You may also consider sending a "Thank you for allowing us to bid" type of a notice to the lost client, along with a brochure that positions itself as "looking out for your (the client's) best interests." Fill it with difficult questions the client should ask of his new provider. Hand the same brochure out to future prospective clients. Eventually, smart clients will see the light. As for those who do not - just let them go.