US News & World Report is a legitimate news weekly magazine along the lines of Time and Newsweek. Perhaps you have confused it with the Weekly World News or some tabloid of that ilk.
Sure advertising is effective, depending on what you're trying to accomplish. I work at an advertising agency so I have no reason to think you will believe me. But I do have two clients who performed their own research to determine if they were wasting their money on advertising. Their goal was to increase brand awareness and in both cases they found that in markets where they advertised their brand awareness increased. Where they did not advertise, their brand awareness stayed flat or decreased.
As far as if people buy things because they saw an ad, often it is only because of an ad that people are aware a certain product exists. I never look at the Kellogg's section of the cereal aisle because I'm a confirmed Multi-Grain Cheerios fan. Therefore, I had no idea Kellogg's had Special K Red Berries cereal until I saw the ad in several magazines. It looked tasty, so I bought it. Maybe that's just me, though.
Advertisers DO pay for your eyeballs...they just pay the media company, not you. Poor quality programming will remain on the air as long as people keep watching it. If you think it's that bad, don't pay for it anymore.
Am I the only person in the country who doesn't subscribe to cable? Sometimes I feel that way.
Slashdot Mirror
US News & World Report is a legitimate news weekly magazine along the lines of Time and Newsweek. Perhaps you have confused it with the Weekly World News or some tabloid of that ilk.
Sure advertising is effective, depending on what you're trying to accomplish. I work at an advertising agency so I have no reason to think you will believe me. But I do have two clients who performed their own research to determine if they were wasting their money on advertising. Their goal was to increase brand awareness and in both cases they found that in markets where they advertised their brand awareness increased. Where they did not advertise, their brand awareness stayed flat or decreased. As far as if people buy things because they saw an ad, often it is only because of an ad that people are aware a certain product exists. I never look at the Kellogg's section of the cereal aisle because I'm a confirmed Multi-Grain Cheerios fan. Therefore, I had no idea Kellogg's had Special K Red Berries cereal until I saw the ad in several magazines. It looked tasty, so I bought it. Maybe that's just me, though.
Advertisers DO pay for your eyeballs...they just pay the media company, not you. Poor quality programming will remain on the air as long as people keep watching it. If you think it's that bad, don't pay for it anymore. Am I the only person in the country who doesn't subscribe to cable? Sometimes I feel that way.