As a marketer for an open-source web firm, I find that emerging companies and nonprofits love the word 'open-source' because it signifies 'free,' but that enterprise-class companies hate the word because it signifies 'non-branded.' How does IBM's director of Linux marketing tell a compelling open-source story to enterprise-class clients?
Slashdot Mirror
As a marketer for an open-source web firm, I find that emerging companies and nonprofits love the word 'open-source' because it signifies 'free,' but that enterprise-class companies hate the word because it signifies 'non-branded.' How does IBM's director of Linux marketing tell a compelling open-source story to enterprise-class clients?