The advertisers pay good money to have the ads put on TV, where there's no real way to show a direct correlation between the number of viewers and purchases.
But they *won't* pay adcritic because everyone knows that on the web, only click-throughs matter, the number of people who merely see it (just as they do on TV, or print) isn't a reason to consider the ad effective.
Slashdot Mirror
The advertisers pay good money to have the ads put on TV, where there's no real way to show a direct correlation between the number of viewers and purchases.
But they *won't* pay adcritic because everyone knows that on the web, only click-throughs matter, the number of people who merely see it (just as they do on TV, or print) isn't a reason to consider the ad effective.
What am I missing here?