the future of television advertising...
on
Calling Out TiVo
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· Score: 1
What I think is going to be more interesting is how television advertising will be effected as devices like the tivo and replaytv catch on. My bet is advertising will start to be displayed on the television at all times, much like the banner ads at the top of the websites. Or as TVs become more "interactive" you will see popups on TV that will bypass recorders. The bottom line is when the advertisers see that people are not watching thier adverts, they will find new, and more invasive ways to advertise.
"Have you ever paid to play Half-Life in a cyber-cafe? Can't do that."
This is slightly inaccurate. I run a LAN game room (dumb name) in Madison, WI (www.ping-time.com), and in order to get Half-Life, we had to license it from Havas Interactive. Many games have such options to license them, and I know that Blizzard does. However, I doubt many "cyber-cafes" do license the games, because in some cases it is prohibitavly expensive.
David Turner
Slashdot Mirror
What I think is going to be more interesting is how television advertising will be effected as devices like the tivo and replaytv catch on. My bet is advertising will start to be displayed on the television at all times, much like the banner ads at the top of the websites. Or as TVs become more "interactive" you will see popups on TV that will bypass recorders. The bottom line is when the advertisers see that people are not watching thier adverts, they will find new, and more invasive ways to advertise.
"Have you ever paid to play Half-Life in a cyber-cafe? Can't do that."
This is slightly inaccurate. I run a LAN game room (dumb name) in Madison, WI (www.ping-time.com), and in order to get Half-Life, we had to license it from Havas Interactive. Many games have such options to license them, and I know that Blizzard does. However, I doubt many "cyber-cafes" do license the games, because in some cases it is prohibitavly expensive. David Turner