How perfect is Locke's analogy of the dancing hamster (pg 23) when exploring how organizations 'predict' what will sell? Instead of reaching the conclusion, "Oh my God, we know nothing," they infer quite illogically that maybe they should rush Web services into developing an animated GIF of a dancing gerbil, or dancing frog--oh yes, or a dancing iguana--to display proudly on their homepage (assuming the magic must have something to do with animals small enough to fit in a glass fish tank). Can't see the forest for the trees.
It's not an equation; it's an experience, stupid.
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How perfect is Locke's analogy of the dancing hamster (pg 23) when exploring how organizations 'predict' what will sell? Instead of reaching the conclusion, "Oh my God, we know nothing," they infer quite illogically that maybe they should rush Web services into developing an animated GIF of a dancing gerbil, or dancing frog--oh yes, or a dancing iguana--to display proudly on their homepage (assuming the magic must have something to do with animals small enough to fit in a glass fish tank). Can't see the forest for the trees. It's not an equation; it's an experience, stupid.