It's sad that the networks don't realize the power of the PVR, it is right under their nose. Do you think the communication between your PVR and Tivo or ReplayTV is only 1 way? After the Superbowl, Tivo mined the data they received from their subscribers to discover that the Britney Spears commercial was the most re-watch commercial from the Superbowl.
Starting to get the picture? The PVR and thus ReplayTV and Tivo know what you watch, when you watch it, whether you skip commercials, what commercials you do in fact watch, etc., etc., etc. How is that information not a boon to advertisers?
If the networks and advertisers would pull their heads out of their hottubs, they'd realize that there is a huge potential for targetting ads. They could partner with the PVR companies (or buy them outright) and build an ad system that is based on actual viewer data. Instead of having to sit through 30% worth of commercials per network show, you could watch your favorite half-hour show along with 1 ad that is targeted specifically to you. I'd wager most people would actually watch this commercial, too, if only to see what the advertisers think they want!
I realize it isn't an easy or overnight process, but it seems to me to be a worthwhile endeavour, especially considering the pitiful ROI of today's ad-blast paradigm.
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http://www.topwebgames.com/articles/view.asp?id=33 8
-S
It's sad that the networks don't realize the power of the PVR, it is right under their nose. Do you think the communication between your PVR and Tivo or ReplayTV is only 1 way? After the Superbowl, Tivo mined the data they received from their subscribers to discover that the Britney Spears commercial was the most re-watch commercial from the Superbowl.
Starting to get the picture? The PVR and thus ReplayTV and Tivo know what you watch, when you watch it, whether you skip commercials, what commercials you do in fact watch, etc., etc., etc. How is that information not a boon to advertisers?
If the networks and advertisers would pull their heads out of their hottubs, they'd realize that there is a huge potential for targetting ads. They could partner with the PVR companies (or buy them outright) and build an ad system that is based on actual viewer data. Instead of having to sit through 30% worth of commercials per network show, you could watch your favorite half-hour show along with 1 ad that is targeted specifically to you. I'd wager most people would actually watch this commercial, too, if only to see what the advertisers think they want!
I realize it isn't an easy or overnight process, but it seems to me to be a worthwhile endeavour, especially considering the pitiful ROI of today's ad-blast paradigm.
My $0.02.
-Scott
(Yes, I have read "Next" by Michael Lewis)