My company's clients are getting great responses to the targeted keyphrase bids we create for them on Overture and FindWhat. Real people are looking for help in finding stuff on the web, and they're buying from our clients -- the traffic and sales stats show that, and our clients are quite happy with their pay-per-click investments.
Re:Google doesn't accept money, but accepts cheate
on
Search Engine Payola
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· Score: 1
When you quit, report your employer's company anonymously to Google and to Overture. I'm sure they'd love to blacklist all your employers' sites. So would I, for both professional and moral reasons.
Nowadays the only way you can be *assured* of getting your site listed in Yahoo's "Web Site" directory is to pay them $299 -- annually!! This payment doesn't guarantee you'll get in, but is the only way to guarantee your site will even be reviewed by Yahoo. Once in the Yahoo directory, however, your site will be spidered by Google and G's algorithm will rank your pages much higher for Google searches than if you weren't in Yahoo.
Why do you think it's a waste of your boss's money to use? My company's search engine marketing (SEM) clients are increasing their search engine referrals -- and their online product sales -- by using very targeted Overture keyphrase bids. SEM and pay-per-click campaigns are only a waste of money if you don't know what you're doing. We've got documented increases in traffic to clients' sites of over 200%, and real dollar increases in sales from their sites that more than pay for the Overture costs.
If someone has done their homework (or hired a company like mine to do it for them), they'll get great referrals from Google but *also* lots from MSN, AOL, Yahoo, LookSmart, Netscape, and a host of other SEs and directories. In truth, people are using a lot of different search engines, but if your site isn't indexed in them, you'll never see referrals from them and think that Google is all there is. A good SE optimization campaign makes sure your site is listed and ranking highly. Then the paid listings are icing on the cake.
Re:As a matter of fact - paid listings are focused
on
Search Engine Payola
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· Score: 1
Thanks for pointing this out -- paid listings are clearly marked on the top sites that partner with Overture.
I work to give clients these paid listings, as part of search engine optimization campaigns. The listings I create (and most of those on Overture) require a fair amount of research to learn exactly what terms people type in, to find what they want.
Whereas many search results that pop up are questionable in their relevance to search phrases (fewer on Google than on other SEs), the pay-per-click (PPC) listings are quite targeted. My goal is to create very targeted listings, that point to the specific pages on clients' websites most relevant to the keyphrases used in the bid listings. This helps searchers find what they're interested in, and helps my clients make sales to very interested searchers. Personally -- when I'm searching -- as long as paid listings are relevant and useful, I don't care whether I see paid or free listings.
Slashdot Mirror
My company's clients are getting great responses to the targeted keyphrase bids we create for them on Overture and FindWhat. Real people are looking for help in finding stuff on the web, and they're buying from our clients -- the traffic and sales stats show that, and our clients are quite happy with their pay-per-click investments.
When you quit, report your employer's company anonymously to Google and to Overture. I'm sure they'd love to blacklist all your employers' sites. So would I, for both professional and moral reasons.
Nowadays the only way you can be *assured* of getting your site listed in Yahoo's "Web Site" directory is to pay them $299 -- annually!! This payment doesn't guarantee you'll get in, but is the only way to guarantee your site will even be reviewed by Yahoo. Once in the Yahoo directory, however, your site will be spidered by Google and G's algorithm will rank your pages much higher for Google searches than if you weren't in Yahoo.
Why do you think it's a waste of your boss's money to use? My company's search engine marketing (SEM) clients are increasing their search engine referrals -- and their online product sales -- by using very targeted Overture keyphrase bids. SEM and pay-per-click campaigns are only a waste of money if you don't know what you're doing. We've got documented increases in traffic to clients' sites of over 200%, and real dollar increases in sales from their sites that more than pay for the Overture costs.
If someone has done their homework (or hired a company like mine to do it for them), they'll get great referrals from Google but *also* lots from MSN, AOL, Yahoo, LookSmart, Netscape, and a host of other SEs and directories. In truth, people are using a lot of different search engines, but if your site isn't indexed in them, you'll never see referrals from them and think that Google is all there is. A good SE optimization campaign makes sure your site is listed and ranking highly. Then the paid listings are icing on the cake.
Thanks for pointing this out -- paid listings are clearly marked on the top sites that partner with Overture. I work to give clients these paid listings, as part of search engine optimization campaigns. The listings I create (and most of those on Overture) require a fair amount of research to learn exactly what terms people type in, to find what they want. Whereas many search results that pop up are questionable in their relevance to search phrases (fewer on Google than on other SEs), the pay-per-click (PPC) listings are quite targeted. My goal is to create very targeted listings, that point to the specific pages on clients' websites most relevant to the keyphrases used in the bid listings. This helps searchers find what they're interested in, and helps my clients make sales to very interested searchers. Personally -- when I'm searching -- as long as paid listings are relevant and useful, I don't care whether I see paid or free listings.