To answer your question, most companies pay on CPC or CPA. CPC = cost per click (those click throughs you mentioned). CPA = cost per action (or acquisition) meaning payout on actual purchases or signups! Technically, if TiVo skipping ads is theft, ad-blocking would be too. Now, I think that debate still rages. Certainly you would not want to block ads on sites you like. In a way, this could be a form of consumer choice. You can choose to support a site by viewing and even clicking through, but block ads on the others.
Damage control is the key. Both in this case and in the case of the US SSN. We need to find a way (and a set of legislation) to make it easy for someone to recover from an identity theft. It will not be possible to avoid the problem, but it will be possible to deal with it.
Such a recovery system would involve an easy way to prove your identity, get new cards, clear your credit and get back on your feet. Of course, this system would also be prone to abuse, but there may be ways to deal with this.
Education and systems for early abuse detection would also minimize the damage. People need the tools and the knowlege to keep watch on their IDs.
This would require a significant cost on the government, both in insurance and technology. Personally, I would like to have avoided the global ID, but as was mentioned before, it is already a reality. The work to control the damage of these ID's is long overdue.
On a technology point: If the card has biometric data on it, It would be wise to make the reader (or the card itself) verify the user against this biometric data. Regardless of security though, there is always a threat of abuse (in any system). The key is damage control.
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To answer your question, most companies pay on CPC or CPA. CPC = cost per click (those click throughs you mentioned). CPA = cost per action (or acquisition) meaning payout on actual purchases or signups! Technically, if TiVo skipping ads is theft, ad-blocking would be too.
Now, I think that debate still rages. Certainly you would not want to block ads on sites you like. In a way, this could be a form of consumer choice. You can choose to support a site by viewing and even clicking through, but block ads on the others.
Damage control is the key. Both in this case and in the case of the US SSN. We need to find a way (and a set of legislation) to make it easy for someone to recover from an identity theft. It will not be possible to avoid the problem, but it will be possible to deal with it.
Such a recovery system would involve an easy way to prove your identity, get new cards, clear your credit and get back on your feet. Of course, this system would also be prone to abuse, but there may be ways to deal with this.
Education and systems for early abuse detection would also minimize the damage. People need the tools and the knowlege to keep watch on their IDs.
This would require a significant cost on the government, both in insurance and technology. Personally, I would like to have avoided the global ID, but as was mentioned before, it is already a reality. The work to control the damage of these ID's is long overdue.
On a technology point: If the card has biometric data on it, It would be wise to make the reader (or the card itself) verify the user against this biometric data. Regardless of security though, there is always a threat of abuse (in any system). The key is damage control.