They are certainly beginning to promote GI Joe reasonably heavily during kid's programming. It hasn't been as noticeable recently, but there was a time on Kid's WB Sat. Mornings when every other break featured a GI Joe ad, that plugged their website and the "GI Joe experience" with nary a toy in sight. The website is set up like a briefing/war room with Duke as the recruiting officer. There's a pretty cool place where you can create your own virtual soldier and supposedly at some point soon use him to "play Battle Simulations, Training Games and Missions."
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They are certainly beginning to promote GI Joe reasonably heavily during kid's programming. It hasn't been as noticeable recently, but there was a time on Kid's WB Sat. Mornings when every other break featured a GI Joe ad, that plugged their website and the "GI Joe experience" with nary a toy in sight. The website is set up like a briefing/war room with Duke as the recruiting officer. There's a pretty cool place where you can create your own virtual soldier and supposedly at some point soon use him to "play Battle Simulations, Training Games and Missions."