The primary purpose of TV advertising is to create brand awareness - in other words, to let you know that a product exists, and to cause you to remember it. The mere fact that you mention a brand name in your sentence means that not only did the TV ad have an effect, it had it's intended effect.
Not only. In this case, it makes me aware of Budweiser, but it makes me associate it with white trash. Whereas Joe Sixpack becomes aware of Budweiser, and associates it with "people like me". It's not just the brand awareness, but the memetic (ouch, buzzword) associations which have to be targetted at the audience.
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The primary purpose of TV advertising is to create brand awareness - in other words, to let you know that a product exists, and to cause you to remember it. The mere fact that you mention a brand name in your sentence means that not only did the TV ad have an effect, it had it's intended effect. Not only. In this case, it makes me aware of Budweiser, but it makes me associate it with white trash. Whereas Joe Sixpack becomes aware of Budweiser, and associates it with "people like me". It's not just the brand awareness, but the memetic (ouch, buzzword) associations which have to be targetted at the audience.