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  1. Ad Syndication for Smaller Sites on What's It Like to be Google's Boss Techie? · · Score: 1

    It would seem that google's advertising syndication efforts have been focused on only a few large web properties. This is ironic considering its all of the little small sites who spread word or mouth that grew google to where they are today. Overture and others use thousands of smaller affiliates while google just uses a few large sites for ad syndication. Are there any major technical or practical considerations that prevent cobranded solutions such as Earthlink uses being offered to loads of smaller sites? I am sure there are thousands of small sites that would link to google instead of PPC search sponsors if only header and footers were allowed for our ads. Add to that a revenue share and the best search results in the world and google could grow even faster than it has in terms of reach and ad revenue. So why no revenue programs for smaller sites at the present is there a technical reason? Is this being looked into technically at the present?