Unfortunately the got some of the important details wrong. They make it look like the image is made with one giant exposure. It is actually made from thousands of tiny (1mm square or 2mm square) holographic elements ("hogels").
I think you are mistaken. You may be confusing this technology with something else - CAVEs or stereoscopic technology perhaps. Or maybe more traditional holograms that are smaller and are not full color or full parallax.
I hadn't heard of ATL, but many companies have made very liberal use of the term "holographic" and "hologram" in the past. I suspect there is nothing truly holographic in ATL's technology - perhaps it is a lenticular or a stereoscopic display of some kind. I'll look into this some more out of curiosity. Thanks for the compliment to my company!
There are videos and stills of people and holograms in the gallery section of the www.zebraimaging.com website. This isn't vaporware. The printed article in July issue of "Business 2.0" magazine, available now on the newstands, has two photos of me (Mark Holzbach) in front of a lifesize Bob Marley hologram taken from two distinctly different angles. Unfortunately, the web version of the article omitted the photos.
I saw a holographic film like this in Japan in the mid 1980's. I think it was out of the NTT research lab, and it was a sequence of stop-frame animation holograms of a little figure. It kind of reminded me of the old-style penny arcade flip-book movies. Only one person at a time could view this comfortably.
Zebra holograms are not "decal type silver foil" holograms. They are full color, full parallax, reflection holograms recorded on DuPont photopolymer (not embossed). These images appear very solid and real, they can float in front if the image plane, and appear especially realistic when made from ray-traced computer graphics.
According to the engineers, designers, and managers we've spoken with in a variety of different car companies, they'd like a 3D display system that is much more natural and unencumbering than what exists now. If the stereoscopic technologies were good enough, they might be tempted to use fewer clay models today, but currently they are not.
I'm a company co-founder. We've got some actual photos and videos of holograms with people on the gallery section of the website. It's been rather slow today with all the hits though. We were not ready for a media blitz with CNN.com and slashdot and business 2.0 giving us attention.
I'm a co-founder of the company. It takes about 24 hours to print a 2' x 2' panel, but we've demonstrated a hologram recorder testbed that is 60 times faster in monochrome (green only) - so the 24 hours could be 24 minutes when we work out the many details and make a production implementation.
Slashdot Mirror
Unfortunately the got some of the important details wrong. They make it look like the image is made with one giant exposure. It is actually made from thousands of tiny (1mm square or 2mm square) holographic elements ("hogels").
I think you are mistaken. You may be confusing this technology with something else - CAVEs or stereoscopic technology perhaps. Or maybe more traditional holograms that are smaller and are not full color or full parallax.
I hadn't heard of ATL, but many companies have made very liberal use of the term "holographic" and "hologram" in the past. I suspect there is nothing truly holographic in ATL's technology - perhaps it is a lenticular or a stereoscopic display of some kind. I'll look into this some more out of curiosity. Thanks for the compliment to my company!
There are videos and stills of people and holograms in the gallery section of the www.zebraimaging.com website. This isn't vaporware. The printed article in July issue of "Business 2.0" magazine, available now on the newstands, has two photos of me (Mark Holzbach) in front of a lifesize Bob Marley hologram taken from two distinctly different angles. Unfortunately, the web version of the article omitted the photos.
I saw a holographic film like this in Japan in the mid 1980's. I think it was out of the NTT research lab, and it was a sequence of stop-frame animation holograms of a little figure. It kind of reminded me of the old-style penny arcade flip-book movies. Only one person at a time could view this comfortably.
Zebra holograms are not "decal type silver foil" holograms. They are full color, full parallax, reflection holograms recorded on DuPont photopolymer (not embossed). These images appear very solid and real, they can float in front if the image plane, and appear especially realistic when made from ray-traced computer graphics.
According to the engineers, designers, and managers we've spoken with in a variety of different car companies, they'd like a 3D display system that is much more natural and unencumbering than what exists now. If the stereoscopic technologies were good enough, they might be tempted to use fewer clay models today, but currently they are not.
It's true we have about 100 degree output angle, but we've made spinning flat discs and pyramid shaped displays that you can walk 360 around.
I'm a company co-founder. We've got some actual photos and videos of holograms with people on the gallery section of the website. It's been rather slow today with all the hits though. We were not ready for a media blitz with CNN.com and slashdot and business 2.0 giving us attention.
I'm a co-founder of the company. It takes about 24 hours to print a 2' x 2' panel, but we've demonstrated a hologram recorder testbed that is 60 times faster in monochrome (green only) - so the 24 hours could be 24 minutes when we work out the many details and make a production implementation.