First off, let's talk the real scenario. You're a movie producer and you need some cars for your movie. You let it be known that you need cars, and Ford, Chrysler/Daimler, GM, BMW, and Volkswagon all come around and say, "Use our cars and either you get to keep them when you're finished, or we pay you so much as a product placement fee, since you're giving us free exposure to the car buying public." You need some music for your movie soundtrack. You go to a composer and tell him, create us a work for hire, to which we own all rights, for this flat fee." You then go to a record label and say, "We want some songs from your hottest artists for our new movie soundtrack, even though only 3 seconds of it may be heard in the background in an otherwise forgettable scene. Oh yeah, we want the publishing rights assigned at least partially to us, since it's free exposure for one of your artists. If you don't do it, the other guys will, and we don't really care who gives us free money."
IP and copyright issues don't really have all that much to do with it.
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First off, let's talk the real scenario. You're a movie producer and you need some cars for your movie. You let it be known that you need cars, and Ford, Chrysler/Daimler, GM, BMW, and Volkswagon all come around and say, "Use our cars and either you get to keep them when you're finished, or we pay you so much as a product placement fee, since you're giving us free exposure to the car buying public." You need some music for your movie soundtrack. You go to a composer and tell him, create us a work for hire, to which we own all rights, for this flat fee." You then go to a record label and say, "We want some songs from your hottest artists for our new movie soundtrack, even though only 3 seconds of it may be heard in the background in an otherwise forgettable scene. Oh yeah, we want the publishing rights assigned at least partially to us, since it's free exposure for one of your artists. If you don't do it, the other guys will, and we don't really care who gives us free money."
IP and copyright issues don't really have all that much to do with it.