The friendster wannabe site is exactly one of the ways they get and keep those finest minds.
All employees at Google are allowed to spend twenty percent of their time working on personal interests, a policy Google has to encourage creativity. Buyukkokten (an engineer at Google) had an interest in social networking and so developed his service, Google says.
That policy is going to encourage a lot of original thinking when and individual or group can work on their own projects that match with their passions/interest without the layers of managements to go through.
For Google most of these projects will probably never see the light of day, but some will and ideas from ones that fail I'm sure will be used elsewhere. And I'm sure it helps them attract and keep that top of the line talent.
Actually this is a prime example of how branding can hold on to market share.
Coke made the switch to New Coke because they were getting beat by Pepsi in blind taste tests. People liked the taste of Pepsi better. New Coke was designed to be similar to Pepsi.
When New Coke came out people realized that they missed/liked Coke Classic because of the memories/attachements they had to it, even though in the blind taste tests they liked Pepsi better.
The brand of Coca-Cola out weighed the primary deciding factors of the product, in this case taste and price. If that isn't an example of a great brand, and the benefits it can have I don't know what is.
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The friendster wannabe site is exactly one of the ways they get and keep those finest minds.
All employees at Google are allowed to spend twenty percent of their time working on personal interests, a policy Google has to encourage creativity. Buyukkokten (an engineer at Google) had an interest in social networking and so developed his service, Google says.
That policy is going to encourage a lot of original thinking when and individual or group can work on their own projects that match with their passions/interest without the layers of managements to go through.
For Google most of these projects will probably never see the light of day, but some will and ideas from ones that fail I'm sure will be used elsewhere. And I'm sure it helps them attract and keep that top of the line talent.
Actually this is a prime example of how branding can hold on to market share.
Coke made the switch to New Coke because they were getting beat by Pepsi in blind taste tests. People liked the taste of Pepsi better. New Coke was designed to be similar to Pepsi.
When New Coke came out people realized that they missed/liked Coke Classic because of the memories/attachements they had to it, even though in the blind taste tests they liked Pepsi better.
The brand of Coca-Cola out weighed the primary deciding factors of the product, in this case taste and price. If that isn't an example of a great brand, and the benefits it can have I don't know what is.