Your original idea for a business won't be the one that makes you successful. Most successful businesses change and adapt from their original business plan into an organization that meets the needs of the market.
For example, MS was born with DOS, but their cash cow is Office. Autodesk's specialized CAD software evolved into 3D Studio Max. Dr. Dobb's Journal was started by two guys trying to publish their own version of BASIC.
I was involved in two start-ups. The first one stuck to the original business plan, refusing to vary and ignoring other opportunities that presented themselves. The thinking was that if we took our eyes off the original goal, we would fail. Well, we failed anyway. In the second start-up, when new opportunities presented themselves, we took advantage of them. We adapted. The end result was that the company that finally "made it" was very different from the one laid out in the business plan.
My point is this - don't agonize over what you should do. Your idea only needs to be good enough to get you into the marketplace. Once there, the real opportunities will present themselves. Don't be afraid to change course and take advantage of them.
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Your original idea for a business won't be the one that makes you successful. Most successful businesses change and adapt from their original business plan into an organization that meets the needs of the market.
For example, MS was born with DOS, but their cash cow is Office. Autodesk's specialized CAD software evolved into 3D Studio Max. Dr. Dobb's Journal was started by two guys trying to publish their own version of BASIC.
I was involved in two start-ups. The first one stuck to the original business plan, refusing to vary and ignoring other opportunities that presented themselves. The thinking was that if we took our eyes off the original goal, we would fail. Well, we failed anyway. In the second start-up, when new opportunities presented themselves, we took advantage of them. We adapted. The end result was that the company that finally "made it" was very different from the one laid out in the business plan.
My point is this - don't agonize over what you should do. Your idea only needs to be good enough to get you into the marketplace. Once there, the real opportunities will present themselves. Don't be afraid to change course and take advantage of them.