NO this is nothing new, fancy or what-ever. But for the target audience, this is probably the first time they have heard of AR. And yes of course it's used for advertising - it's a magazine, that's where the money is.
But it's a little more than "overlay of images over a live video". The angle and perspective changes as you tilt and rotate the barcode. It even zooms in and out. Try it yourself. Here are the barcodes used in the video . Print them, cut them apart and try it for yourself.
--
Nothing to see her, move along people.
Slashdot Mirror
And pictures here and hell of a lot more here...
Damn, forgot the link. http://www.filedropper.com/esquire-barcodes
NO this is nothing new, fancy or what-ever. But for the target audience, this is probably the first time they have heard of AR. And yes of course it's used for advertising - it's a magazine, that's where the money is. But it's a little more than "overlay of images over a live video". The angle and perspective changes as you tilt and rotate the barcode. It even zooms in and out. Try it yourself. Here are the barcodes used in the video . Print them, cut them apart and try it for yourself. -- Nothing to see her, move along people.
..an entertaining read I bumped into a couple of months back, describing how to survive a freefall from 35'000 feet...
/Rundstykke
http://www.greenharbor.com/fffolder/carkeet.html