I suspect I'll get a ton of flamage for this, but I did think one of the 'evildoers' should pipe up and provide a (hopefully) helpful response to the original question. Let's just start by saying I hate popups and such more than any of you could possibly imagine.
I am a system engineer (oh how freely that term is used) for one of these 'evil' 3rd party tracking companies. Whenever I mention it to someone the response invariably reminds me of South Park, just after Kenny dies. And I don't have anything to do with all your email spam...so don't ask.
At the same time, none of these same folks would pay for Yahoo, Google, or any other internet sites because 'they should be free!' Ask your company to pay per user for ad free service from every site your users visit...I'm sure they would laugh at the thought of spending money on for web sites.
To answer the original question in the thread... Feel free to go it alone to manage ad campaigns for your company. Good on ya! Here are a couple things to of which you should be aware.
You must manage the relationship with EVERY website that you advertise on. And your marketing ddepartment will have a ton
These websites will require you to prove that you have a system to support the serving of the ads. Some will want to test it. And don't forget the legal bs that goes along with everything.
The traffic is very unpredictable. It is common for purchases to be 10s or sometimes hundreds of millions impressions, which the website decides how to serve. That may mean 10 million in an hour, a month, or just as fast as they can....you won't know until it's too late. Take that times 1-30k per impression and your pipes need to support it.
The marketing department will want to get stats on how well their campaigns are doing. And they will want it in real time.
Since your images will be served from your domain you will be the third party. Your domain will get blocked and you'll need to explain to your management why their email from nasdaq didn't get through.:)
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I am a system engineer (oh how freely that term is used) for one of these 'evil' 3rd party tracking companies. Whenever I mention it to someone the response invariably reminds me of South Park, just after Kenny dies. And I don't have anything to do with all your email spam...so don't ask.
At the same time, none of these same folks would pay for Yahoo, Google, or any other internet sites because 'they should be free!' Ask your company to pay per user for ad free service from every site your users visit...I'm sure they would laugh at the thought of spending money on for web sites.
To answer the original question in the thread... Feel free to go it alone to manage ad campaigns for your company. Good on ya! Here are a couple things to of which you should be aware.
You must manage the relationship with EVERY website that you advertise on. And your marketing ddepartment will have a ton
These websites will require you to prove that you have a system to support the serving of the ads. Some will want to test it. And don't forget the legal bs that goes along with everything.
The traffic is very unpredictable. It is common for purchases to be 10s or sometimes hundreds of millions impressions, which the website decides how to serve. That may mean 10 million in an hour, a month, or just as fast as they can....you won't know until it's too late. Take that times 1-30k per impression and your pipes need to support it.
The marketing department will want to get stats on how well their campaigns are doing. And they will want it in real time.
Since your images will be served from your domain you will be the third party. Your domain will get blocked and you'll need to explain to your management why their email from nasdaq didn't get through. :)