Listen, you're only supporting your site for the short term. Advertisers will not continue to pay you favourite sites $ for ads that don't get an ROI (return on investment). A simple click isn't roi. It's an indicator that someday they may get roi. Advertisers will certainly notice that users are just connecting to the link page and not going any further to purchase intent and stop utilizing those 'failed' ad formats.
In reality we should encourage these video advertisements with the sites and discourage all those freaking useless banners that just slow down my web surfing and I never even look at them.
Readthe not so fine print. The ads download quitely in the background when you're not using your bandwidth. There is no waiting. You get your content just as fast as you please. No waiting. Hello? It's in big print dude. Think before you speak.
Its quite easy to detect if you have a popup blocker installed or not. However, I doubt any websites will be going after users via legal action. I do see the day that you'll get a little message "I see you have an advertising blocker installed on your computer". Please input your credit card to view my content as I cannot fund free content for YOU!
I had a dream
I went to my favorite websites and the pages were all clean of advertising clutter. The content was there all pristine and neat. I could navigate from page to page quickly and get to the content I wanted w/o all the banners, ads flying across the screen or annoying pop-ups on every single page. The clutter had disappeared. I didn't have to install and learn any new web browsers. I didn't have to pay for, install and deal with all the annoying bugs in popup stopper software. At the end of the day I could shutdown my web browser and computer w/o having to shutdown 30 separate windows from pop-under ads. Ah, it was truly a utopia.
But then I woke up and had an epiphany. Wait, this can happen! How you may ask? One must think outside of the box.
The answer is going to surprise you: Support a product like the full screen Superstitial Unicast just announced. What you say??? You must be joking!!! No, I'm not; Grasshopper let me explain to you why I believe this is so.
1.
Websites have to sell all the junk-ads is because no advertiser in their right mind is willing to pay a high enough price for banner ads (which nobody pays attention to, but clutter up my content and slow down my page loads), popup ads or DHTML layer ads (which invariably show up just when I'm in the midst of reading how my favorite team is doing in the hockey playoffs). So what if sites could instead sell something advertisers want to buy and are willing to pay for, then sites could afford to only sell a small amount of formats. Unicast says this format is based on advertiser demand for stuff more like TV and print. Don't we have to assume if it's available, they'll pay for it, and then sites can really cleanup their pages?
2.
The website limits my exposure to these intrusive ads to a frequency comparable to TV commercials. Say every 10 minutes or so. They can do this because these ads can and should command a lot of money from the advertisers.
3.
Unicast says all of these ads have close commercial buttons on them so that I can skip advertising that doesn't interest me and I can continue on without much of a disruption.
4.
Even if I see a full screen Unicast ad every once in a while, I don't want to see the same one over and over again. I don't want to see the same ad more than say once or twice in the same day. The sites can do this too. The advertisers are going to love these ads, which in turn creates a big demand and a lot of choices of which one to show me. I don't have to see the same one over and over again!
5.
But wait you say, what about all this stuff I've been reading about 300k files slowing down my connection speed? Ah good question Grasshopper, when I read deeper in Unicast's website and examined/understood their source code, guess what? Their website gallery doesn't use their own technology. The gallery just streams in the gigantic flash ad. For some bizarre reason they don't utilize their own 'polite patented pre-caching technology' that they use for ads that run on websites on their own website. So I went and looked at the full screen ad live on a site and it played instantly with no blank window at all.
6.
So I'm thinking to myself that this is starting to make sense... The websites can make a lot of money and hopefully as a result will give me better service. I don't have to pay for anything. No subscription fee because the advertiser pays for everything just like when I'm watching my favorite hockey game on TV.
7.
So, I win, the website wins, and the advertiser wins. Everybody makes money. Is this utopia or what?
8.
So what can I do to help make this happen? Ah Grasshopper, I'm glad you asked that question. Check it out for yourself...if I'm wrong, let me know, but on the assumption that I'm right, I've started emailing my favorite websites and telling them that if I have to see advertising, won't they please sell the things they can make the most money on with the fewest number of exposu
Slashdot Mirror
Listen, you're only supporting your site for the short term. Advertisers will not continue to pay you favourite sites $ for ads that don't get an ROI (return on investment). A simple click isn't roi. It's an indicator that someday they may get roi. Advertisers will certainly notice that users are just connecting to the link page and not going any further to purchase intent and stop utilizing those 'failed' ad formats. In reality we should encourage these video advertisements with the sites and discourage all those freaking useless banners that just slow down my web surfing and I never even look at them.
Readthe not so fine print. The ads download quitely in the background when you're not using your bandwidth. There is no waiting. You get your content just as fast as you please. No waiting. Hello? It's in big print dude. Think before you speak.
Its quite easy to detect if you have a popup blocker installed or not. However, I doubt any websites will be going after users via legal action. I do see the day that you'll get a little message "I see you have an advertising blocker installed on your computer". Please input your credit card to view my content as I cannot fund free content for YOU!
Stop charging your user by the megabit download. Seems to me that you are a slumlord gouging your user community.
I went to my favorite websites and the pages were all clean of advertising clutter. The content was there all pristine and neat. I could navigate from page to page quickly and get to the content I wanted w/o all the banners, ads flying across the screen or annoying pop-ups on every single page. The clutter had disappeared. I didn't have to install and learn any new web browsers. I didn't have to pay for, install and deal with all the annoying bugs in popup stopper software. At the end of the day I could shutdown my web browser and computer w/o having to shutdown 30 separate windows from pop-under ads. Ah, it was truly a utopia.
But then I woke up and had an epiphany. Wait, this can happen! How you may ask? One must think outside of the box.
The answer is going to surprise you: Support a product like the full screen Superstitial Unicast just announced. What you say??? You must be joking!!! No, I'm not; Grasshopper let me explain to you why I believe this is so.
1.
Websites have to sell all the junk-ads is because no advertiser in their right mind is willing to pay a high enough price for banner ads (which nobody pays attention to, but clutter up my content and slow down my page loads), popup ads or DHTML layer ads (which invariably show up just when I'm in the midst of reading how my favorite team is doing in the hockey playoffs). So what if sites could instead sell something advertisers want to buy and are willing to pay for, then sites could afford to only sell a small amount of formats. Unicast says this format is based on advertiser demand for stuff more like TV and print. Don't we have to assume if it's available, they'll pay for it, and then sites can really cleanup their pages?
2.
The website limits my exposure to these intrusive ads to a frequency comparable to TV commercials. Say every 10 minutes or so. They can do this because these ads can and should command a lot of money from the advertisers.
3.
Unicast says all of these ads have close commercial buttons on them so that I can skip advertising that doesn't interest me and I can continue on without much of a disruption.
4.
Even if I see a full screen Unicast ad every once in a while, I don't want to see the same one over and over again. I don't want to see the same ad more than say once or twice in the same day. The sites can do this too. The advertisers are going to love these ads, which in turn creates a big demand and a lot of choices of which one to show me. I don't have to see the same one over and over again!
5.
But wait you say, what about all this stuff I've been reading about 300k files slowing down my connection speed? Ah good question Grasshopper, when I read deeper in Unicast's website and examined/understood their source code, guess what? Their website gallery doesn't use their own technology. The gallery just streams in the gigantic flash ad. For some bizarre reason they don't utilize their own 'polite patented pre-caching technology' that they use for ads that run on websites on their own website. So I went and looked at the full screen ad live on a site and it played instantly with no blank window at all.
6.
So I'm thinking to myself that this is starting to make sense... The websites can make a lot of money and hopefully as a result will give me better service. I don't have to pay for anything. No subscription fee because the advertiser pays for everything just like when I'm watching my favorite hockey game on TV.
7.
So, I win, the website wins, and the advertiser wins. Everybody makes money. Is this utopia or what?
8.
So what can I do to help make this happen? Ah Grasshopper, I'm glad you asked that question. Check it out for yourself...if I'm wrong, let me know, but on the assumption that I'm right, I've started emailing my favorite websites and telling them that if I have to see advertising, won't they please sell the things they can make the most money on with the fewest number of exposu