9.99 is the retail price that distributors have been begging for since 1988. I read an article in Billboard that year that said exactly what you guys are saying, that if CDs were in the racks at 9.99 consumers would dramatically increase the number of CDs they bought. Obviously, the labels didn't agree... until fifteen years later.
I think it may be fifteen years too late though. Things have changed enough that it's going to take more than a decent price to move CDs. They'll also have to remove their fingers from the throat of radio so people can actually hear some of this music without having to download it first. The incentive to buy a CD is lost if you've already got the music.
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9.99 is the retail price that distributors have been begging for since 1988. I read an article in Billboard that year that said exactly what you guys are saying, that if CDs were in the racks at 9.99 consumers would dramatically increase the number of CDs they bought. Obviously, the labels didn't agree... until fifteen years later.
I think it may be fifteen years too late though. Things have changed enough that it's going to take more than a decent price to move CDs. They'll also have to remove their fingers from the throat of radio so people can actually hear some of this music without having to download it first. The incentive to buy a CD is lost if you've already got the music.