Who is the real target audience for your marketing efforts? The developer or the person who buys the software. At times they are one and the same. Other times... things aren't so clear. The answer to your question depends greatly on what action you want to take place. If you want developer to buy this with there own money that one message, getting them to get others to buy it for them requires a different message.
I've read many comments today about remembering Lego. There are many of us who never stopped enjoying them. We AFOL's (Adult Friends of Lego) have enjoyed and supported this wonderful company for generations. One site I must mention is LUGNET, http://www.lugnet.com. This is a great community where this great company and it's products can be discussed.
I encourage those of you "remembering" Lego bricks to stop by.
Here's the letter I just sent to ABC News.. This is just horrible journalism...
The letter.... ------------------------------------------------ - This is a comment regarding Fred Moody's recent commentary:http://abcnews.go.com/sections/tech/Fre dMoody/moody.html
I have say that this is one of the most poorly written pieces of journalism that I have read. I am NOT a Linux zealot. That established, let me say that by taking (1) source for his information (BugTraq's "Vulnerability Database Statistics" ) and then (2) doing a calculation based "... and measure each system's number of vulnerabilities against the number of its customers.." to arrive at his conclusion would be laughable if were not coming from a respected and widely read source as ABC News. It would appear that Mr. Moody and many of you readers may not realize some of the subtleties of creating software. One of these subtleties is the public # of defects or bugs in a piece of software and then the "internal" or private list. In most software companies there is always a private list which contains every known bug from the mundane to the catastrophic. Some of these the public finds out about, many they do not. This can be for various reasons, mainly because that most bugs don't affect a large number of people and therefore is given a lower priority of being addressed. The list of bugs for Linux on the other hand is by definition public; every last one of them. From the bug that affects a certain mouse that was built 12 years ago and only happens once every blue moon to the one that may affect a wider audience. In short we are dealing with apples and oranges. On one hand a very LARGE and VERY public list and on the other hand, a small subset of a potentially much larger list.
This article was simply horrible and detrimental to the image of ABC News.
I agree. I found Dogma to be a very original and thought provoking film. To see it as "blasphemous" is well.. missing the point entirely! Kevin Smith really poured a lot of his heart and (sorry) soul into this film and it shows. I'm looking forward the extra 1hour+ film that's being put back in for the DVD!!!
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Who is the real target audience for your marketing efforts? The developer or the person who buys the software. At times they are one and the same. Other times... things aren't so clear. The answer to your question depends greatly on what action you want to take place. If you want developer to buy this with there own money that one message, getting them to get others to buy it for them requires a different message.
I've read many comments today about remembering Lego. There are many of us who never stopped enjoying them. We AFOL's (Adult Friends of Lego) have enjoyed and supported this wonderful company for generations. One site I must mention is LUGNET, http://www.lugnet.com. This is a great community where this great company and it's products can be discussed.
I encourage those of you "remembering" Lego bricks to stop by.
Play Well...
Actually it wasn't one war. There was the War of 1812 in which the United States defended its newly earned freedoms.
Here's the letter I just sent to ABC News.. This is just horrible journalism...
- - e dMoody/moody.html
- -
The letter....
-----------------------------------------------
This is a comment regarding Fred Moody's recent commentary:http://abcnews.go.com/sections/tech/Fr
I have say that this is one of the most poorly written pieces of journalism that I have read.
I am NOT a Linux zealot. That established, let me say that by taking (1) source for his information (BugTraq's "Vulnerability Database Statistics" ) and then (2) doing a calculation based "... and measure each system's number of vulnerabilities against the number of its customers.." to arrive at his conclusion would be laughable if were not
coming from a respected and widely read source as ABC News. It would appear that
Mr. Moody and many of you readers may not realize some of the subtleties of creating software. One of these subtleties is the public # of defects or bugs in a piece of software and then the "internal" or private list. In most software companies there is always a private list which contains every known bug from the mundane to the catastrophic. Some of these the public finds out about, many they do not. This can be for various reasons, mainly because that most bugs don't affect a large number of people and therefore is given a lower priority of being addressed. The list of bugs for Linux on the other hand is by definition public; every last one of them. From the bug that affects a certain mouse that was built 12 years ago and only happens once every blue moon to the one that may affect a wider audience. In short we are dealing with apples and oranges. On one hand a very LARGE and VERY public list and on the other hand, a small subset of a potentially much larger list.
This article was simply horrible and detrimental to the image of ABC News.
Sincerely,
John Knight
-----------------------------------------------
I agree. I found Dogma to be a very original and thought provoking film. To see it as "blasphemous" is well.. missing the point entirely! Kevin Smith really poured a lot of his heart and (sorry) soul into this film and it shows. I'm looking forward the extra 1hour+ film that's being put back in for the DVD!!!