... but if they watered them down like their own flagship brand then it's a self-defeating measure. (Budweiser shorts on expensive malted barley, using 40% rice)
Using rice as an adjunct in the brewing process may have begun as a cost-cutting measure, but now that countless drinkers have acquired a taste for it, I'm sure they keep it there because that's what sells. If they radically altered their recipe, many Bud drinkers would probably just switch to MGD or Coors. Remember the furor over New Coke?
Personally I don't drink Bud, but I do give them credit for the technical prowess required to produce such a huge volume of beer with an amazing degree of consistency in the final product.
Just last night I was reading this article in Technology Review. It talks about the up-and-coming competitors to Google. A little light on the technical details, but a good read none-the-less.
Slashdot Mirror
Using rice as an adjunct in the brewing process may have begun as a cost-cutting measure, but now that countless drinkers have acquired a taste for it, I'm sure they keep it there because that's what sells. If they radically altered their recipe, many Bud drinkers would probably just switch to MGD or Coors. Remember the furor over New Coke?
Personally I don't drink Bud, but I do give them credit for the technical prowess required to produce such a huge volume of beer with an amazing degree of consistency in the final product.
You can buy the wine from here. Limit two bottles per customer.
Just last night I was reading this article in Technology Review. It talks about the up-and-coming competitors to Google. A little light on the technical details, but a good read none-the-less.