Actually, Apple's slogan is perfectly fine. They're not telling you *how* to think, they're telling you *what* to think. As in: "Think Big."
As for AOL, their slogan doesn't break any hard rules, but it is awkward. "You have mail" would have been a lot better. A far superior slogan would have been none at all -- all one needs is a little bell or something. At the very least, they could have used a less anglo-saxon, white-aryian sounding male for the voice-over.
Slashdot Mirror
Actually, Apple's slogan is perfectly fine. They're not telling you *how* to think, they're telling you *what* to think. As in: "Think Big."
As for AOL, their slogan doesn't break any hard rules, but it is awkward. "You have mail" would have been a lot better. A far superior slogan would have been none at all -- all one needs is a little bell or something. At the very least, they could have used a less anglo-saxon, white-aryian sounding male for the voice-over.