Pepsi doesn't own Long John Silver's. Long John Silver's is owned by Yum! Brands. They were spun off from Pepsico a couple of years ago.
This deal is simple: Long John Silver's had no motivation to not pay off. As with all of these promotions, you pay your insurance money up front. From there, the financial risk is on the insurance company.
I'm sure Long John Silver's would have loved it if the announcement would have come sooner. They would have given away free shrimp, it wouldn't have cost them any incremental dollars, and they would have gotten a nice P.R. bump.
A deal is a deal. The announcement didn't meet the contest criteria. Maybe next time.
P.S. Anyone that thinks a little fast food chain has any kind of influence with NASA is kidding himself.
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Pepsi doesn't own Long John Silver's. Long John Silver's is owned by Yum! Brands. They were spun off from Pepsico a couple of years ago. This deal is simple: Long John Silver's had no motivation to not pay off. As with all of these promotions, you pay your insurance money up front. From there, the financial risk is on the insurance company. I'm sure Long John Silver's would have loved it if the announcement would have come sooner. They would have given away free shrimp, it wouldn't have cost them any incremental dollars, and they would have gotten a nice P.R. bump. A deal is a deal. The announcement didn't meet the contest criteria. Maybe next time. P.S. Anyone that thinks a little fast food chain has any kind of influence with NASA is kidding himself.