User: JayneCobb

FUD, marketing, and yellow journalism

On: Apple Uncommunicative About Security Holes

I thought others might be interested in this article I found online which describes FUD being used as a "marketing tool" over the years in the computer industry.

--> http://vyruss.cjb.net/computing/FUD_essay.html

It's a bit long but this excerpt in particular seemed to relate perfectly to the subject being discussed:

... Finally, FUD can be very well disguised as an observer or reviewer's criticism. In this particular case, the repeater of FUD might not be aware of supporting a company's marketing campaign but may have actually been led to believe it to be true. There have been examples of journalists and benchmarking companies that have fallen prey to FUD campaigns. A more contemptible form of practising this technique is the deliberate placement of such articles in the press, often by known journalists, because of their affiliation with the originating organisation or because they have been offered monetary or other incentive to do it. ...