They should have read a few usability studies.
on
Boo No More
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· Score: 1
The boo.com site is still up, and there are hopes that the firm will be taken over by a more established company. Nevertheless, it begs the asking of this year's favourite question - is this the beginning of the ecommerce bubble bursting?"
I'd say less the bubble bursting and more a case of just a really bad site. The thing was too slow, too difficult to use and far too clever for it's own good. Thats aside from the fact that up until a while ago you wouldn't have made any savings buying from them as opposed to going down the high street. They could have done with reading The Cluetrain Manifesto
Slashdot Mirror
I'd say less the bubble bursting and more a case of just a really bad site. The thing was too slow, too difficult to use and far too clever for it's own good. Thats aside from the fact that up until a while ago you wouldn't have made any savings buying from them as opposed to going down the high street. They could have done with reading The Cluetrain Manifesto
G.