I would look closer at sites like Capella. One of the biggest reasons you do not see higher ed advertising more often is because of regionalized marketing. Would a/.'er from Alaska reap the benefits from banner ads from Penn State? Prolly not. Capella, Phoenix, and the like have a national, if not international, base of potential students. I totally dig that they advertise. Being myself interested in adult education, I have looked into Capella. I found them to be strong educators... defnitely the real deal. Plus, where else can you go to class at 2am? I have found out as well that Capella is an accredited university. That is huge.
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I would look closer at sites like Capella. One of the biggest reasons you do not see higher ed advertising more often is because of regionalized marketing. Would a /.'er from Alaska reap the benefits from banner ads from Penn State? Prolly not. Capella, Phoenix, and the like have a national, if not international, base of potential students. I totally dig that they advertise. Being myself interested in adult education, I have looked into Capella. I found them to be strong educators... defnitely the real deal. Plus, where else can you go to class at 2am? I have found out as well that Capella is an accredited university. That is huge.