You touch on a relevant point here, but in the wrong way. Companies are not moral or immoral, they are amoral by design (as is all of economics, a point which every economist will remind you of as justification for their Machiavellian opinions.) In order to induce a company to take something that ostensibly represents a "moral" stance, one must make it economically feasible for them to do so. And here ends the catechism.
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You touch on a relevant point here, but in the wrong way. Companies are not moral or immoral, they are amoral by design (as is all of economics, a point which every economist will remind you of as justification for their Machiavellian opinions.) In order to induce a company to take something that ostensibly represents a "moral" stance, one must make it economically feasible for them to do so. And here ends the catechism.