At this stage of the game, it looks like Apple is moving in the direction of launching its own cellular service complete with its own lineup of phones (or phone, as the case may be).
I could see Apple releasing a cell phone of its own, but cellular service? Apple's customers are notoriously loyal, and it works for them. Cellular customers, on the other hand, are notoriously fickle. Maybe Apple could bring some of that customer loyalty to the cellular market, but I doubt it.
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At this stage of the game, it looks like Apple is moving in the direction of launching its own cellular service complete with its own lineup of phones (or phone, as the case may be).
I could see Apple releasing a cell phone of its own, but cellular service? Apple's customers are notoriously loyal, and it works for them. Cellular customers, on the other hand, are notoriously fickle. Maybe Apple could bring some of that customer loyalty to the cellular market, but I doubt it.