Horizontal integration is not the same as a monopoly.
A monopoly would be the same as two vertical integrations resulting in one company controlling the three tiers of business: production distribution and supply alone. Sorry if that sounded too marxist for you all.
Horizontal integration is the take over of a business within a similar tier but a completely different industry.
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Horizontal integration is not the same as a monopoly.
A monopoly would be the same as two vertical integrations resulting in one company controlling the three tiers of business: production distribution and supply alone. Sorry if that sounded too marxist for you all.
Horizontal integration is the take over of a business within a similar tier but a completely different industry.
e.g. a cell phone and car producer merging.
How very ironic considering Shatner's last exploit in the world of celebrity was to be part of a cover of "common people" listen here