As a person who's suffered different European types of public TV broadcasting and as of late the continental US system: I have come to the conclusion that it time for all parties involved to see the opportunities of the future!
Today I bet you can find most of the TV/Cabel/Satelite/Big screen (Hence referred as just 'media') material on the web, downloaded by the masses globally. TV-series episodes in neat ~400Mb packets, distributed via different p2p nets and the BitTorrent-tracker sites (NO! it is NOT p2p software, just the most effective file transfer protocol out there, used just because of that very reason). And they do get legally harassed for it, but of course since it is an infraction of the law. I personally use Netflix, a PC TV-tuner card (TIVO is such a knockoff and expensive at that) and Sirius satellite radio to avoid those letters. Yes I do applaud the joint effort of Netflix and TIVO for on demand media, I personally think they are taking the wrong technological approach.
Why not just make it all attainable legally? I mean any media producing company, just form a website. Cooperate with others or go independent, should encourage individualism in media provided as well. Encode the next episode of 'Pinch/Cover' in 2-3 different quality variants Low 150Mb, Medium 450Mb and High DVD standard, this just suggestive. Then offer it for a fee. Here you could have some differing options. Small production houses by the episode or season fee, bigger could add an all media produced in house option. Or best picks. Then make use of best present day technology uploading it via the BitTorrent protocol.
Ok first and by far the biggest outcry I hear all ready is how not to lose the commercial revenue? Guess what, the industry has made the solution already: embedded commercials! Same exact way some medias are viewed as 'commercial free'. Crap I say, like you could miss the huge amount of certain brand name brewery brands throughout the show. Sorry I am not that blind or stupid. Or you could have the traditional commercials. The risk running high that skipping the all together would be high, then just look at what happens in the living room while the commercials start, channel surfing or get more food or other needs.
Yes and the next big thing is the never-ending dilemma of copyright violations. Well first of, if you make it legally available it will, to a certain degree, reduce illegal downloading. We are talking about media, not drugs or WMD's crying out loud! Second, so whished a simple discreet serial code could be added to the file for possible backtracking. Yes there is a simple way to have individual files 'Torrented' while still utilizing its vast potential. Third and probably most important: Illegal distribution will always occur, as soon as you block one venue others will emerge. (Ref. Napster, IRC-bots, VHS copying just to name a few) So why waste huge assets on legal battles with little result to show for?
Time to see the awesome potential of this renegade technology people! Thinking like a business person lets see the basics of this:
What is the potential market? Well where does the internet reach and to how many? GLOBALY! Not just one country or continent, tens of millions of people and growing each day.
Incentive for purchase? On demand media, not when it's showing on some midnight hour when I don't have the time for it.
What do we need to make this happen? Nothing! The technology is in place. Every computer sold today with mainstream OS installed come with media players of some kind.
Well you up for the next evolution guys?
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As a person who's suffered different European types of public TV broadcasting and as of late the continental US system: I have come to the conclusion that it time for all parties involved to see the opportunities of the future! Today I bet you can find most of the TV/Cabel/Satelite/Big screen (Hence referred as just 'media') material on the web, downloaded by the masses globally. TV-series episodes in neat ~400Mb packets, distributed via different p2p nets and the BitTorrent-tracker sites (NO! it is NOT p2p software, just the most effective file transfer protocol out there, used just because of that very reason). And they do get legally harassed for it, but of course since it is an infraction of the law. I personally use Netflix, a PC TV-tuner card (TIVO is such a knockoff and expensive at that) and Sirius satellite radio to avoid those letters. Yes I do applaud the joint effort of Netflix and TIVO for on demand media, I personally think they are taking the wrong technological approach. Why not just make it all attainable legally? I mean any media producing company, just form a website. Cooperate with others or go independent, should encourage individualism in media provided as well. Encode the next episode of 'Pinch/Cover' in 2-3 different quality variants Low 150Mb, Medium 450Mb and High DVD standard, this just suggestive. Then offer it for a fee. Here you could have some differing options. Small production houses by the episode or season fee, bigger could add an all media produced in house option. Or best picks. Then make use of best present day technology uploading it via the BitTorrent protocol. Ok first and by far the biggest outcry I hear all ready is how not to lose the commercial revenue? Guess what, the industry has made the solution already: embedded commercials! Same exact way some medias are viewed as 'commercial free'. Crap I say, like you could miss the huge amount of certain brand name brewery brands throughout the show. Sorry I am not that blind or stupid. Or you could have the traditional commercials. The risk running high that skipping the all together would be high, then just look at what happens in the living room while the commercials start, channel surfing or get more food or other needs. Yes and the next big thing is the never-ending dilemma of copyright violations. Well first of, if you make it legally available it will, to a certain degree, reduce illegal downloading. We are talking about media, not drugs or WMD's crying out loud! Second, so whished a simple discreet serial code could be added to the file for possible backtracking. Yes there is a simple way to have individual files 'Torrented' while still utilizing its vast potential. Third and probably most important: Illegal distribution will always occur, as soon as you block one venue others will emerge. (Ref. Napster, IRC-bots, VHS copying just to name a few) So why waste huge assets on legal battles with little result to show for? Time to see the awesome potential of this renegade technology people! Thinking like a business person lets see the basics of this: What is the potential market? Well where does the internet reach and to how many? GLOBALY! Not just one country or continent, tens of millions of people and growing each day. Incentive for purchase? On demand media, not when it's showing on some midnight hour when I don't have the time for it. What do we need to make this happen? Nothing! The technology is in place. Every computer sold today with mainstream OS installed come with media players of some kind. Well you up for the next evolution guys?