ABC (owned by Disney, who through Pixar has a relationship with Steve Jobs) was the first to offer TV video content on the iTMS. This is pure speculation, but I'm guessing either:
a) during negotiations--before the video store was unvieled--Apple told NBC that they were talking to other networks, and they might want to get onboard early.
b) after NBC saw what ABC/Disney had done, they figured they'd better get into the ballgame.
However it happened, I'm sure they're glad they took the leap.
Slashdot Mirror
ABC (owned by Disney, who through Pixar has a relationship with Steve Jobs) was the first to offer TV video content on the iTMS. This is pure speculation, but I'm guessing either:
a) during negotiations--before the video store was unvieled--Apple told NBC that they were talking to other networks, and they might want to get onboard early.
b) after NBC saw what ABC/Disney had done, they figured they'd better get into the ballgame.
However it happened, I'm sure they're glad they took the leap.