Apple's decision to sue Nick Ciarelli was not a good PR move. Apple probably has valid claims against the Harvard freshman, but Apple probably would have accomplished a lot more by enlisting him as a marketing ally rather than suing him as an enemy. The decision was probably made by the lawyers rather than the business people.
See more analysis and links here: http://www.blawblawblawg.blogspot.com/
Slashdot Mirror
Apple's decision to sue Nick Ciarelli was not a good PR move. Apple probably has valid claims against the Harvard freshman, but Apple probably would have accomplished a lot more by enlisting him as a marketing ally rather than suing him as an enemy. The decision was probably made by the lawyers rather than the business people. See more analysis and links here: http://www.blawblawblawg.blogspot.com/