I'd like to take a moment and respond to the dribble that has been sent our way in response to this weekend's flurry about our trademark application with regards to MAME. I'd appreciate it if this would be spread to the same websites, blogs, and newsgroups that the unfounded rumors were that resulted in the very juvenile attacks on me personally, and my company.
I have been in communication with one of the original MAME authors, and we are will be working together to ensure that the MAME trademark is assigned to the proper individuals and protect it from commercial exploitation, as was our intent all along. We have even offered to pay for all costs associated with that process.
During the past three days, I have received many personal attacks and insults from several immature individuals that read a simple headline, and then go off on a child like rant about what they think we are doing. This was followed by several denial of service attacks on our corporate resources, phone calls to my office and cell phone.
I received 270 emails in response to this. Most of them were single line insults against me personally. A few were misguided, but well articulated remarks. Even fewer were questions, asking for more information. I took the time to answer each and every message personally, explaining the facts. Many return to email addresses were not valid. Some people refused to listen to my explanation, or didn't care to believe what I told them. A few even apologized for their statements and we started a productive dialog and exchange of ideas.
In summary, what we are doing moving forward is:
Working directly with the original authors to secure the TM assigned in their name and protect the mark from commercial exploitation as expressed in the MAME distribution license
Continuing to work with all major publishers to eliminate all illegal distribution of ROMs.
Working on accelerating the rollout of our iROMs(TM) service to bring ROM distribution to the MAME community, following the music industries success in content distribution. We have put together a business model and later this summer will start to roll out affordable, legal ROM images for personal use on PC's running emulation software. We are working with all of the major publishers to get as much contact as possible, available to the general public.
Continuing to police eBay and the Internet for sites that reference unlicensed games
Our actions to prevent the sale of machines that promote the use of Illegally obtained ROMs has cause quite a stir in the MAME community. I have a suggestion. If the community is all about the legal use of these games, then I suggest that the authors and owners of the original MAME product, step forward, and either through us, or by any other means, establish thier rights to the Trademark, and furthermore, take action to prevent companies that profit by offering thier customers the ability to illegally obtain game ROMs. This is all that we have ever wanted to achieve.
Like most things that are spread by rumor, the facts about me, UltraCade Technologies, and the M.A.M.E. emulation system are quite distorted. I will try and educate anyone who cares to listen about the reality of our marketplace and what we are doing and what we are not. Simply put, we are making an effort to stamp out the commercial sales of M.A.M.E. based systems that advertise the ability to play thousands of games while relying on the customer to obtain the ROMs which can not legally be obtained. What we are not doing is trying to claim ownership of the M.A.M.E. open source emulator or sue its authors. We are concerned about the commercial marketplace, and not the readers of the many M.A.M.E. user groups and forums.
I have been working on emulation technology since the mid 80's when I did work on an emulation project in college. In 1994, while working on games for companies like Sega and Williams, we developed an emulation of the arcade games Joust, Defender and Robotron that ran on a Sega Genesis. In 1996, we started the Lucky 8 project which turned into the UltraCade project. In 1998 we were one of the first companies to acquire the rights to classic arcade games from various publishers. We have licensed games from several manufacturers including Capcom, Jaleco, Taito, Stern, Incredible Technologies, Midway, Atari and more. We have started several projects and built prototypes for companies like Sega, based on technology that was licensed from authors from the emulation community. We have licensed technology from many of the community's programmers, paying them to use their code in our products and demonstrations. We have been the leader of the retro arcade movement, and have invested millions of dollars creating a market for retro games. UltraCade was the first successful multi-game arcade machine combining many of the old classics. We further enhanced the market by creating Arcade Legends, our consumer version of the UltraCade product. We have also paid hundreds of thousands of dollars in licensing fees to have the right to sell our games.
In the past couple of years, there has been a huge wave of resellers competing with our UltraCade and Arcade Legends products. They build a similar style cabinet, install a PC in the machine, load M.A.M.E., and sell it for a very low price. Lower than we could ever offer our machines for sale. How? Quite Simple. They profit by stealing others work. If you look at the web sites, and read the eBay ads they offer machines that "Play over 4,000 Classic Arcade Games" They then try and skirt the law by pretending that they are not promoting piracy of these same 4,000 games with statements like "we don't load the ROMs" but of course, almost all of them do. The others that don't, they provide you with an instruction sheet with a link to several web sites where you can illegally download the ROMs, or provide you with the contact information for a CD/DVD duplication house that will sell you a set of ROMs for all 4,000 games for less than $200. Would anyone really buy this arcade machine if they knew that there was no legal way for them to run over 99% of the games that they were promised, I don't think so, and if you really look at this without emotion, I'm sure you would agree. These companies are simply selling the promise of thousands of games on a machine that can not possibly run them legally. I sometimes hear the argument, "well, I could go on eBay and buy up all of these games and then run it", and while plausible, it certainly would not be anywhere near cost effective, and again, if the customer knew that to legally operate these games, they have to spend thousands of dollars buying legal ROMs I seriously doubt that they would consider purchasing a M.A.M.E. machine. Anyone reading this email thread is an intelligent person, and if they put emotions aside, they will realize that what we are saying about selling M.A.M.E. machines and the promise of getting 4,000 games for the average consumer can't possibly happen. Unlike most of you reading th
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I'd like to take a moment and respond to the dribble that has been sent our way in response to this weekend's flurry about our trademark application with regards to MAME. I'd appreciate it if this would be spread to the same websites, blogs, and newsgroups that the unfounded rumors were that resulted in the very juvenile attacks on me personally, and my company. I have been in communication with one of the original MAME authors, and we are will be working together to ensure that the MAME trademark is assigned to the proper individuals and protect it from commercial exploitation, as was our intent all along. We have even offered to pay for all costs associated with that process. During the past three days, I have received many personal attacks and insults from several immature individuals that read a simple headline, and then go off on a child like rant about what they think we are doing. This was followed by several denial of service attacks on our corporate resources, phone calls to my office and cell phone. I received 270 emails in response to this. Most of them were single line insults against me personally. A few were misguided, but well articulated remarks. Even fewer were questions, asking for more information. I took the time to answer each and every message personally, explaining the facts. Many return to email addresses were not valid. Some people refused to listen to my explanation, or didn't care to believe what I told them. A few even apologized for their statements and we started a productive dialog and exchange of ideas. In summary, what we are doing moving forward is: Working directly with the original authors to secure the TM assigned in their name and protect the mark from commercial exploitation as expressed in the MAME distribution license Continuing to work with all major publishers to eliminate all illegal distribution of ROMs. Working on accelerating the rollout of our iROMs(TM) service to bring ROM distribution to the MAME community, following the music industries success in content distribution. We have put together a business model and later this summer will start to roll out affordable, legal ROM images for personal use on PC's running emulation software. We are working with all of the major publishers to get as much contact as possible, available to the general public. Continuing to police eBay and the Internet for sites that reference unlicensed games
Our actions to prevent the sale of machines that promote the use of Illegally obtained ROMs has cause quite a stir in the MAME community. I have a suggestion. If the community is all about the legal use of these games, then I suggest that the authors and owners of the original MAME product, step forward, and either through us, or by any other means, establish thier rights to the Trademark, and furthermore, take action to prevent companies that profit by offering thier customers the ability to illegally obtain game ROMs. This is all that we have ever wanted to achieve.
Like most things that are spread by rumor, the facts about me, UltraCade Technologies, and the M.A.M.E. emulation system are quite distorted. I will try and educate anyone who cares to listen about the reality of our marketplace and what we are doing and what we are not. Simply put, we are making an effort to stamp out the commercial sales of M.A.M.E. based systems that advertise the ability to play thousands of games while relying on the customer to obtain the ROMs which can not legally be obtained. What we are not doing is trying to claim ownership of the M.A.M.E. open source emulator or sue its authors. We are concerned about the commercial marketplace, and not the readers of the many M.A.M.E. user groups and forums.
I have been working on emulation technology since the mid 80's when I did work on an emulation project in college. In 1994, while working on games for companies like Sega and Williams, we developed an emulation of the arcade games Joust, Defender and Robotron that ran on a Sega Genesis. In 1996, we started the Lucky 8 project which turned into the UltraCade project. In 1998 we were one of the first companies to acquire the rights to classic arcade games from various publishers. We have licensed games from several manufacturers including Capcom, Jaleco, Taito, Stern, Incredible Technologies, Midway, Atari and more. We have started several projects and built prototypes for companies like Sega, based on technology that was licensed from authors from the emulation community. We have licensed technology from many of the community's programmers, paying them to use their code in our products and demonstrations. We have been the leader of the retro arcade movement, and have invested millions of dollars creating a market for retro games. UltraCade was the first successful multi-game arcade machine combining many of the old classics. We further enhanced the market by creating Arcade Legends, our consumer version of the UltraCade product. We have also paid hundreds of thousands of dollars in licensing fees to have the right to sell our games.
In the past couple of years, there has been a huge wave of resellers competing with our UltraCade and Arcade Legends products. They build a similar style cabinet, install a PC in the machine, load M.A.M.E., and sell it for a very low price. Lower than we could ever offer our machines for sale. How? Quite Simple. They profit by stealing others work. If you look at the web sites, and read the eBay ads they offer machines that "Play over 4,000 Classic Arcade Games" They then try and skirt the law by pretending that they are not promoting piracy of these same 4,000 games with statements like "we don't load the ROMs" but of course, almost all of them do. The others that don't, they provide you with an instruction sheet with a link to several web sites where you can illegally download the ROMs, or provide you with the contact information for a CD/DVD duplication house that will sell you a set of ROMs for all 4,000 games for less than $200. Would anyone really buy this arcade machine if they knew that there was no legal way for them to run over 99% of the games that they were promised, I don't think so, and if you really look at this without emotion, I'm sure you would agree. These companies are simply selling the promise of thousands of games on a machine that can not possibly run them legally. I sometimes hear the argument, "well, I could go on eBay and buy up all of these games and then run it", and while plausible, it certainly would not be anywhere near cost effective, and again, if the customer knew that to legally operate these games, they have to spend thousands of dollars buying legal ROMs I seriously doubt that they would consider purchasing a M.A.M.E. machine. Anyone reading this email thread is an intelligent person, and if they put emotions aside, they will realize that what we are saying about selling M.A.M.E. machines and the promise of getting 4,000 games for the average consumer can't possibly happen. Unlike most of you reading th