Here in the Netherlands, it's not allowed to compare your brand (let's say, Coca Cola) against a competitor.
A while back, the infamous 'Pepsi Test' (asking people on the street to drink two glasses, and say which one is the nicest/Pepsi) was done with brand Pepsi, and brand X. Same goes for washing detergents etc.
The UK was a bit like this up until relatively recently - not sure whether it was because of the Law, or just because everyone was being very polite. But nowadays you do see a smattering of ads with things like direct comparisons of prices, or quotations from dissatisfied customers of competitors.
Slashdot Mirror
Here in the Netherlands, it's not allowed to compare your brand (let's say, Coca Cola) against a competitor. A while back, the infamous 'Pepsi Test' (asking people on the street to drink two glasses, and say which one is the nicest/Pepsi) was done with brand Pepsi, and brand X. Same goes for washing detergents etc.
The UK was a bit like this up until relatively recently - not sure whether it was because of the Law, or just because everyone was being very polite. But nowadays you do see a smattering of ads with things like direct comparisons of prices, or quotations from dissatisfied customers of competitors.