Check the load on the servers... that's not your problem.
Check your bandwidth pipe. That is your bottle neck. Now just because you might have a 20 MB pipe doesn't mean you have 20 MB to the Internet. Bandwidth providers are famous for overselling pipes... that's how they make money! What you need to look into is getting a second ISP that feeds from a different data center than the one you have now. Now another option is to co-locate to a center that has multiple ISP feeds and place a publishing server at that location. Therefore you only use the bandwidth at your current site to send the feed to the co-location. They will most likely have three to four ISP feeds to the Internet and the cost is a lot less than adding more bandwidth and edge network services. With you being a non-profit you've got to have some leeway to get a better pricing deal.
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Check the load on the servers... that's not your problem. Check your bandwidth pipe. That is your bottle neck. Now just because you might have a 20 MB pipe doesn't mean you have 20 MB to the Internet. Bandwidth providers are famous for overselling pipes... that's how they make money! What you need to look into is getting a second ISP that feeds from a different data center than the one you have now. Now another option is to co-locate to a center that has multiple ISP feeds and place a publishing server at that location. Therefore you only use the bandwidth at your current site to send the feed to the co-location. They will most likely have three to four ISP feeds to the Internet and the cost is a lot less than adding more bandwidth and edge network services. With you being a non-profit you've got to have some leeway to get a better pricing deal.