There was a time when very few sites had ads...
True, but they were hard to find. Then along came a company called Yahoo.com that cataloged the net, and made it easier for us to find the content on the internet we were looking for.
A company, that offered it's services for free.
Driven by...........advertising revenues.
People did not go to extreme lengths to block standard 468x60 ad banners that drove the explosive growth of internet properties in the 90's, either.
Much of the hideous, aggressive advertising that is popping up today is a result of people blocking ads, or not clicking ads, or using means to get around ads. The more people make use of software or ad blocks or whatever new pop technology for getting Gen-X'rs more of what they want totally without reciprocation creates a new demand for software or advertising designs that thwart the attempts to block them.
Advertisers have products that need to be marketed. Professional web publishers have a need to earn an income. The harder people fight to bypass these things, the harder the marketeers are going to fight to get around the method of evasion.
You remember the 'equal and opposite reaction' thinggy....right?
There was a time when very few sites had ads... True, but they were hard to find. Then along came a company called Yahoo.com that cataloged the net, and made it easier for us to find the content on the internet we were looking for. A company, that offered it's services for free. Driven by...........advertising revenues.
People did not go to extreme lengths to block standard 468x60 ad banners that drove the explosive growth of internet properties in the 90's, either. Much of the hideous, aggressive advertising that is popping up today is a result of people blocking ads, or not clicking ads, or using means to get around ads. The more people make use of software or ad blocks or whatever new pop technology for getting Gen-X'rs more of what they want totally without reciprocation creates a new demand for software or advertising designs that thwart the attempts to block them. Advertisers have products that need to be marketed. Professional web publishers have a need to earn an income. The harder people fight to bypass these things, the harder the marketeers are going to fight to get around the method of evasion. You remember the 'equal and opposite reaction' thinggy....right?