Just to clarify, to receive a BlueCast you need to [a] make Bluetooth active and [b] make your handset visible. BlueCasting will NOT send content to any Bluetooth device willy-nilly.
On the off-chance that you have Bluetooth on and your device is discoverable [presumably because you want to receive random stuff from ther people] and you are asked if you want to receive a BlueCast and you respond "no" we opt you out.
Since the content we send out if kinda neat - like free Coldplay clips which you'd normally pay £3.00 for - we've not had any complaints to date. The key here is that based on proximity and the time of day we're able to deliver valued-added content that people actually want... which I would say is a far cry from spam.
That said, it's great to see such a lively discussion about what were doing and you can be sure we take such comments [both good and bad] to the table to see how we can improve the service.
In the future, as phones provide better Bluetooth functionality, we'll transition to a system where the user "pulls" content from the billboards and can choose from a selection of content which suits them.
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On the off-chance that you have Bluetooth on and your device is discoverable [presumably because you want to receive random stuff from ther people] and you are asked if you want to receive a BlueCast and you respond "no" we opt you out.
Since the content we send out if kinda neat - like free Coldplay clips which you'd normally pay £3.00 for - we've not had any complaints to date. The key here is that based on proximity and the time of day we're able to deliver valued-added content that people actually want... which I would say is a far cry from spam.
That said, it's great to see such a lively discussion about what were doing and you can be sure we take such comments [both good and bad] to the table to see how we can improve the service.
In the future, as phones provide better Bluetooth functionality, we'll transition to a system where the user "pulls" content from the billboards and can choose from a selection of content which suits them.