I'm no hacker, nor do I move in hacker circles. I'd be willing to bet that 99.9% of the people I know haven't even heard of Firefox, or Opera, or any other IE alternative. They use IE because it's the only browser they've known about for years. FF growth isn't slowing because people aren't deciding to switch from IE. FF growth is slowing, because the overwhelming majorty of web users don't even know that they can switch, that there's something else out there.
Thus far, the markting effort has been successful in targeting those people who keep an eye on technology. The way to increase the adoption rate for FF, is to target marketing towards those people who otherwise wouldn't hear about it.
Slashdot Mirror
I'm no hacker, nor do I move in hacker circles. I'd be willing to bet that 99.9% of the people I know haven't even heard of Firefox, or Opera, or any other IE alternative. They use IE because it's the only browser they've known about for years. FF growth isn't slowing because people aren't deciding to switch from IE. FF growth is slowing, because the overwhelming majorty of web users don't even know that they can switch, that there's something else out there. Thus far, the markting effort has been successful in targeting those people who keep an eye on technology. The way to increase the adoption rate for FF, is to target marketing towards those people who otherwise wouldn't hear about it.