Rhino is more used in industrial design. It's the 1st 3D tool in the marine and jewelry markets, for instance. It's very used in freeform architecture too (Do you know Guggenheim?). It's quite unknown in the game industry, because its render and animation capabilities are quite crappy (that's changing now, though, but not enough for games IMO). In movies, it has been used in Spiderman (Green Goblin glider), Minority Report (some cars), and some others. It's usually used where you need freeform, complex curves, and usually translated into Maya or Max to render. Since it's quite cheap you can use it as a secondary tool.
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Rhino is more used in industrial design. It's the 1st 3D tool in the marine and jewelry markets, for instance. It's very used in freeform architecture too (Do you know Guggenheim?).
It's quite unknown in the game industry, because its render and animation capabilities are quite crappy (that's changing now, though, but not enough for games IMO). In movies, it has been used in Spiderman (Green Goblin glider), Minority Report (some cars), and some others. It's usually used where you need freeform, complex curves, and usually translated into Maya or Max to render. Since it's quite cheap you can use it as a secondary tool.