Please recall that AMD is only surpassing Intel in Retail sales, so these are the sales not of a computer that is already built like a dell. the retail purchaser will have an understanding or a knowlege of the naming of the chips before they purchase them (as does a current amd purchaser know the difference between a 939 and a 754 chipset). I think that this will not affect sales in its strogest catagories such as with gateway, dell or sony computers, and will only help retail sales because consumers can now see naming stratagies closer to that of AMD's.
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Please recall that AMD is only surpassing Intel in Retail sales, so these are the sales not of a computer that is already built like a dell. the retail purchaser will have an understanding or a knowlege of the naming of the chips before they purchase them (as does a current amd purchaser know the difference between a 939 and a 754 chipset). I think that this will not affect sales in its strogest catagories such as with gateway, dell or sony computers, and will only help retail sales because consumers can now see naming stratagies closer to that of AMD's.