I work for a consulting firm who's focus is return on investment models for marketing dollars. What we are seeing is that online advertising for most branded products is not cost effective because of high CPC. Where online ads are working well is for B2B services firms that have higher ticket sales. So the story goes...
Branded products less than $100 (i.e. cannon, sony, blah..) / Online Advertising is not effective
Branded products greater than $100 / Online advertising is very effective
Business to Business services greater than $500 / Online advertising is moderately effective
Business to Business services greater that $10,000 / Online advertising is effective if combined with permission direct mail
Slashdot Mirror
I work for a consulting firm who's focus is return on investment models for marketing dollars. What we are seeing is that online advertising for most branded products is not cost effective because of high CPC. Where online ads are working well is for B2B services firms that have higher ticket sales. So the story goes... Branded products less than $100 (i.e. cannon, sony, blah..) / Online Advertising is not effective Branded products greater than $100 / Online advertising is very effective Business to Business services greater than $500 / Online advertising is moderately effective Business to Business services greater that $10,000 / Online advertising is effective if combined with permission direct mail